The Weekly Cannon is a football podcast based in the UK. They decided it was time to rebrand their image with a minimalist and modern design suitable for expanding beyond just podcasting.

As the podcast discusses ‘all things football’ the intention was to rebrand from The Weekly Cannon to TWC Football as the former can be perceived as an Arsenal-based podcast. I took inspiration from the recently rebranded Inter Milan project undertaken by Studio Bureau Borsche, amongst other more stripped-down club identities. After many iterations but we feel it is the best representation of our current brand.