LYFE School is an educational platform created to enrich the lives of its students. Through their carefully crafted curriculum the aim is to teach the skills traditional schools don’t always cover or deem as important. The founder realised there was a shortage of life skills being taught and decided to make a positive change. I was approached to create a logo for this project and bring ideas to reality. Together we crafted the LYFE School logo and branding. Our approach was keeping the colours fun, soft and disarming in line with their audience.