Joel AB is an established guitarist/producer based in London. The desired approach for the new logo was to ensure it was ‘Staple, Classic and Bold’ as highlighted within our initial discovery calls. Together we created the below as we felt it was the best option that encapsulated Joel AB as a brand. We opted for a clean yet bold and recognisable logo that we believe is also versatile and enables Joel to easily weave between creative fields such as teaching, production and other services as mentioned